Reimagining; Rethinking; Restarting;

Hi, I'm Alex

For the last decade I have built a career in product innovation - working across start-ups to enterprise, local and global, b2c, b2b, b2b2c... a variety of b's and c's.

I loved the work. I loved the people. But somewhere along the way, things started to feel... familiar. Predictable. Like I was circling the same ideas, and same conversations, just in different rooms.

So I decided to shake things up.

Re;Ordinary is my personal and creative challenge to re-ify what's normal - letting go of the familiar and making space for something unknown.

I've made a big change, with no fixed plan, just the intention to see what unfolds.

Over the next year I am going to be exploring life and work in the east - to challenge my defaults and let unexpected spaces reshape how I think, design and live.

I'm not looking for the next big thing, I'm looking for the things I've never noticed and the stories I can gather along the way.

I hope these bring you joy.